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The Evolution of the Beauty Ideal Portrayal in the Media for Adolescents since 2005 to the Present
Lůžková, Daniela ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The aim of the thesis is to describe the development of the portrayal of the beauty ideal in the Czech media for teenage audience from 2005 to the present. The theoretical part of the thesis captures the historical transformation of the ideal of beauty and its current meaning for individuals and society, as well as the conclusions of existing studies on the concept of the ideal of beauty in the media, both printed and online. The data source for the analysis were randomly selected copies of magazines for teenagers (Bravo Girl, Dívka, Top Dívky, JJ), as well as YouTube videos and Instagram posts of well-known Czech influencers. Qualitative analysis, specifically grounded theory, is used as a research method. The research showed that in printed media, the concept of the ideal of beauty was narrowly defined and did not allow many exceptions, throughout the whole examined period. Anything outside of this narrow view was framed as a problem to be solved. In new media, the current definition of the standard of beauty has been gradually eroded, among other things, by the body positivity movement. The theme of beauty has diversified, diversity is admitted, and former imperfections are framed as normal manifestations of the human body. The same time, however, the current media content still repeats...
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Media education through the lens of the professional teaching community
Píšová, Denisa ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The aim of the thesis entitled Media Education through the lens of the professional teaching community is to identify the issues and topics that appear in the discourse on media education in the Czech Republic, especially from the perspective of teachers and experts dealing with this issue. Using theoretical foundations based primarily on the framework curricula and surveys from recent years and content analysis of online discussions under news articles, the state of media education in the Czech Republic will be investigated. These findings will be subsequently verified and questioned through in-depth interviews with stakeholders from the school and educational institutions environment. Thus, two qualitative methods will be used in the analytical part, which will increase the reliability of the research results. A secondary purpose of the research is the possibility of further testing the resulting hypotheses or questions, for example through a questionnaire survey. Thanks to in-depth interviews, it is also possible to gain a broader insight into the issues of contemporary media education, which has been the focus of few studies or surveys in the Czech Republic in recent years. This is also important because of the forthcoming revisions of the Framework Educational Programmes, which should improve...
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Czech Literary criticism on internet
Kučera, Štěpán ; Kraus, Jiří (advisor) ; Čeňková, Jana (referee)
This rigorous thesis surveys Czech literary criticism on internet and its relationship towards printed literary criticism, or generally, relationship between new and traditional media. I define what "Czech literary criticism on the internet" can mean, and describe its situation in 2009 and 2012. I created an imaginary central line going from the pole of traditional media to the pole of new media and aligned the groups of websites on this scale. I found important projects there that exist in the periphery of Czech literary life (as reflected by the traditional media). Then I asked members of the web projects to fill in a short questionnaire focused on literary criticism on internet and its relationship to the culture of traditional media. Also, I posed the same questions to Czech book publishers as representatives of the traditional culture. In comparison of 2009 and 2012 I found out that the websites connected to the traditional printed culture tend to parish, or on the contrary, transform into professional projects (usually with state financial support). The closer to the pole of new media, the more viable the websites tend to be. I also notices increasing role of social networks, such as Facebook. For some websites these networks have become a welcome platform to address wider audience, while for others...
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Wonderland behind the looking-glass and its touch
Brdička, Vojtěch ; Jirák, Jan (advisor) ; Kraus, Jiří (referee)
This work is the structured indictment of mediality in us. It argues that media do not satisfy us, nor we are controlled by them. We are much rather satisfied and at the same time controlled by the mediality inside ourselves. Mediality phenomenon is postulated here in the spirit of Jean Baudrillard's theory, not as a mediator of the relations between people, but as their killer. The expansion of digital media doesn't bring us closer to others, but it separates others from us in time and space. The others are transmitted to us only in the form of selected mosaic of images. This alienation is the result of a desire for our own particular worlds, not the conspiracy of power. Efficiency, speed, focus on result and positive thinking are the values that define the orientation of media development. The result is not imitation, but perfection. That's why we use the media. It lures us by the promise of immortality, but in conclusion it only creates a lifeless sign from us. Every human desire is ambivalent, and the desire to create our own post-mortem images can become in its hypertrophy the fatal fulfilment of the death instinct.
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Czech Literary criticism on internet
Kučera, Štěpán ; Kraus, Jiří (advisor) ; Čeňková, Jana (referee)
This rigorous thesis surveys Czech literary criticism on internet and its relationship towards printed literary criticism, or generally, relationship between new and traditional media. I define what "Czech literary criticism on the internet" can mean, and describe its situation in 2009 and 2012. I created an imaginary central line going from the pole of traditional media to the pole of new media and aligned the groups of websites on this scale. I found important projects there that exist in the periphery of Czech literary life (as reflected by the traditional media). Then I asked members of the web projects to fill in a short questionnaire focused on literary criticism on internet and its relationship to the culture of traditional media. Also, I posed the same questions to Czech book publishers as representatives of the traditional culture. In comparison of 2009 and 2012 I found out that the websites connected to the traditional printed culture tend to parish, or on the contrary, transform into professional projects (usually with state financial support). The closer to the pole of new media, the more viable the websites tend to be. I also notices increasing role of social networks, such as Facebook. For some websites these networks have become a welcome platform to address wider audience, while for others...
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Semiospace of self in discourse of webpage suicidegirls.com and facebook community suicide girls czech
Vávra, Jan ; Šoltys, Otakar (advisor) ; Dvořák, Tomáš (referee)
The erotic website SuicideGirls.com can be viewed in the context of striptease culture. The term was coined by the sociologist Brian McNair in 2002 in order to describe the tendency to openly theme the human sexuality within media content. Simultaneously with the metaphorical and literal exposing, the intimacy is being constructed within the discourse as an expression of true self and, as Feona Attwood develops McNair's claims speaking about sexualization of culture, the representation becomes the selfrepresentation. The SuicideGirls present themselves especially on soft-pornographic photographs through a significant alternative stylization, mostly tattoos and piercing. While for example Megan Jean Harlow (2009), a feminist critique representative, considers the style-creating elements of tattoo as an expression of distinctive practices, according to Shoshana Magnet (2007) the soft-pornographic mode of representation reduces the distinctiveness of SuicideGirls to a certain form of standard pornography. The semiotic and psychoanalytical interpretation of SuicideGirls.com focuses on softpornographic symbolic of the distinctiveness perceived by the community. Jacques Lacan's mirror stage concept explains the principles of subject's identification with his or her specular image. It is also important to...
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Czech Literary criticism on internet and its development
Kučera, Štěpán ; Kraus, Jiří (advisor) ; Čeňková, Jana (referee)
This rigorous thesis surveys Czech literary criticism on internet and its relationship towards printed literary criticism, or generally, relationship between new and traditional media. I define what "Czech literary criticism on the internet" can mean, and describe its situation in 2009 and 2012. I created an imaginary central line going from the pole of traditional media to the pole of new media and aligned the groups of websites on this scale. I found important projects there that exist in the periphery of Czech literary life (as reflected by the traditional media). Then I asked members of the web projects to fill in a short questionnaire focused on literary criticism on internet and its relationship to the culture of traditional media. Also, I posed the same questions to Czech book publishers as representatives of the traditional culture. In comparison of 2009 and 2012 I found out that the websites connected to the traditional printed culture tend to parish, or on the contrary, transform into professional projects (usually with state financial support). The closer to the pole of new media, the more viable the websites tend to be. I also notices increasing role of social networks, such as Facebook. For some websites these networks have become a welcome platform to address wider audience, while for others...
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Social media etiquette
Stehlíková, Jana ; Klabíková Rábová, Tereza (advisor) ; Šťastná, Lucie (referee)
The thesis deals with the etiquette within social media and social network sites as a part of network media. First section focuses on the phenomenon of etiquette in historical context and deals with associated terms such as courtesy and politeness. Second part deals with documents concerning so called netiquette - network etiquette. Finally the third part focuses on the etiquette within social network sites (SNS). The paper analyses three SNS - Facebook, Twitter and LinkedIn and their official rules concerning appropriate user behaviour. Furthermore there are also unofficial rules created by users, enthusiasts, bloggers and journalists defined in the paper. Last part focuses on some phenomena that are significantly related to the topic of social media etiquette. The finding of the thesis shows that there are certain SNS etiquette rules and suggestions that are repetitive. It was also discovered that there is lack of uniform official etiquette rules within the SNS whereas the membership of users plays an important role in shaping those rules, advice and suggestions.
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Wonderland behind the looking-glass and its touch
Brdička, Vojtěch ; Jirák, Jan (advisor) ; Halada, Jan (referee)
This paper is a structured indictment of mediality in people. It argues that media does not satisfy us, nor are we controlled by it. We are rather satisfied and at the same time controlled by the mediality inside ourselves. The Mediality phenomenon is postulated here in the spirit of Jean Baudrillard's theory, not as a mediator of the relations between people, but rather as their gravedigger. The expansion of digital media doesn't bring us closer to others, but it separates others from us in time and space. The others are transmitted to us only in a form of selected mosaic of images. This alienation is a result of a desire for our own particular worlds, not the conspiracy of power. Efficiency, speed, focus on results and positive thinking are the values that define the orientation of today's media development. The result is not imitation, but perfection. That's why we use media. It lures us by the promise of immortality, but in conclusion it only creates a lifeless sign of us. Every human desire is ambivalent, and the desire to create our own post-mortem images can become in its hypertrophy only the fatal fulfilment of the death instinct.
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Means and functions of the medialization of financial markets in the last decade
Šimečková, Barbora ; Šoltys, Otakar (advisor) ; Kyjonková, Petra (referee)
Bachelor thesis deals with means and functions of financial markets medialization in the last decade on the print, broadcast and network media material. In the introduction there is a brief outline of the current situation of economic news in the Czech media environment. The first part of the thesis provides economic (financial markets theory) as wel as media (application of semiotics) theoretical bases. The practical part of the thesis analyses the outcomes from financial markets publicized in selected titles of journals (Hospodářské noviny, Mladá fronta E15, MF Dnes and Lidové noviny), news sites on the Internet (iHNed.cz, E15.cz, iDnes.cz and Lidovky.cz) and in Česká televize broadcasting. The analysis uses the knowledge of semiotics - the study of signs and sign systems. The aim of the thesis is to define the means which are used for financial markets medialization depending of the type of media (print, broadcast and network media) and evaluate their functions. Attention is also paid to the diversity of the means in an economically-oriented and general media. The results of the analysis show strong stereotypes of means of financial markets medialization across monitored media, frequent use of symbols, tables, graphs and other graphic elements. The conclusion offers several hypotheses for...
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